Dolly Parton has teamed up with Squarespace, re-imagining her iconic track 9 to 5 as '5 to 9' for the website building company's seventh Super Bowl ad.

The campaign targets 'those dreaming of turning their after-hours passion project into their own business', highlighting the side projects of office workers, and Parton commented 'I loved the idea of taking my song "9 to 5" and mixing it up for a new Squarespace campaign. That’s the beauty of music, it is always changing and growing to meet the world around it. There’s a whole new generation of people out there ready to change the world, to meet the growing needs that they see, and I think Squarespace is going to be there with them every step of the way'.